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Jan. 10th, 2003
no commercial interruptions
Jan. 10th, 2003 01:40 pmFrom the New York Times: "A leading television producer and two major advertisers have joined forces to present a live variety show with no commercial interruptions. Instead, the advertising messages will be incorporated into the show," in an attempt to combat the ease with which TiVo (and VCR) owners can skip over 30-second spots.
The in-show advertising will be not just product placement but blatant promotions "like putting singers on a set dominated by a logo or building comedy routines around a product." (A big opportunity for the companies that make packages of ten hot dogs and eight hot dog rolls.) Sketches could be built around a sponsor and its products. The show could charge for guest hosts. (Want the star of your movie to promote it on our show? It'll cost you.)
The in-show advertising will be not just product placement but blatant promotions "like putting singers on a set dominated by a logo or building comedy routines around a product." (A big opportunity for the companies that make packages of ten hot dogs and eight hot dog rolls.) Sketches could be built around a sponsor and its products. The show could charge for guest hosts. (Want the star of your movie to promote it on our show? It'll cost you.)
the acid test
Jan. 10th, 2003 03:49 pmCourtesy of ![[livejournal.com profile]](https://www.dreamwidth.org/img/external/lj-userinfo.gif)
shoebox_bird: Po Bronson has a new book out. To use triter words than he does, it's about people who figured out what their dream was and followed it. What I remember enjoying about his Silicon Valley book The Nudist on the Late Shift was the attentive observation of how people do their jobs. I'll probably enjoy this one too. But I'll probably distrust the simplicity of his conclusions.
From Metropolitan: "The acid test is whether you take any pleasure in responding to the question 'What do you do?' I can't bear it."
This is the first and probably last time I'll admit to putting in a CD and picking a track just to have something to enter for "Current Music".
shoebox_bird: Po Bronson has a new book out. To use triter words than he does, it's about people who figured out what their dream was and followed it. What I remember enjoying about his Silicon Valley book The Nudist on the Late Shift was the attentive observation of how people do their jobs. I'll probably enjoy this one too. But I'll probably distrust the simplicity of his conclusions.From Metropolitan: "The acid test is whether you take any pleasure in responding to the question 'What do you do?' I can't bear it."
This is the first and probably last time I'll admit to putting in a CD and picking a track just to have something to enter for "Current Music".
At Borders I tried to find out what I should do with my life or at least what color my parachute is, but instead I just bought the latest issue of Games.
By the information desk there was a display case that held many copies of just two books: Gore Vidal's Dreaming War: Blood for Oil and the Cheney-Bush Junta and J.R.R. Tolkein's The Return of the King.
By the information desk there was a display case that held many copies of just two books: Gore Vidal's Dreaming War: Blood for Oil and the Cheney-Bush Junta and J.R.R. Tolkein's The Return of the King.